Three letters get thrown around a lot these days within the world of internet marketing: SEO.
What is all of this talk about SEO and why is it so important for website development? We are going to go into what makes this a crucial tool in making your business website as successful of a sales tool as possible.
What Is SEO
SEO is the acronym for Search Engine Optimization. It is a way of boosting the quality of traffic to your business website, as well as the quantity. You will get more exposure for your business, thanks to both organic (free) search results.
You are going to optimize the content on your website, so that you get more eyes on your online platform. The best SEO is done with people in mind. You need to understand how people are searching for things on search engines like Google. When you figure that out, you can get some highly-targeted traffic coming to your site, which means more possibilities of leads turning into sales.
Besides knowing what people are searching for and how they are doing so, you need to also optimize your content for search engines. All search engines have “spiders” that “crawl” all over your website, indexing it and helping bring helpful information in front of the eyes of people using those search engines.
The best use of SEO takes both people and search engines into account. This way, you can write how people think and how the algorithms are programmed. The end result is your website climbing to the top of the search engine results pages for specific keywords relevant to your business.
Why SEO Is Important
When it comes to website development, there is more than making sure everything works and functions properly. The content needs to be “developed” in a way where it is as efficient as possible in getting leads and converting those leads into sales.
Search engine optimization is what gets the most traffic to websites. Other ways of getting traffic involve paying more for ads, either on search engines themselves, or other platforms like social media. The “organic” and free traffic gets way more clicks than paid ads, which shows just how valuable it is. You will be spending a whole lot of money for ads to get the same amount of traffic you could be getting from organic search results.
Everyone feels apprehensive to some degree when they see an ad. They feel like they need to be on the defense and resistant to whatever it is that is being pushed. Organic search results, on the other hand, appear more credible to people and are more readily invited into consideration.
Less than 3% of people will click on a paid ad, which shows you how low of a conversion rate they have. When you have a webpage that is ranking at the top of the first page of the search engine results pages (SERPs), you are going to have an astronomical click-through rate. You essentially have around 20x the amount of traffic possible from organic traffic when compared with traffic from paid ads.
Another great aspect of SEO for a business website is that, when you do it right, it keeps paying off for a long time. When you have a highly-informative piece of “evergreen” content that does not become outdated over time, while also ranking high for specific keywords, your traffic will grow exponentially as time goes on. Getting more clicks from ads will require you to keep forking over large amounts of money.
When you optimize your business website, you are using a powerful website development strategy that will continue delivering results. Providing better content to search engines gets pages on your website indexed and shown to people on search engines like Google. The higher your web pages get ranked for keywords relevant to your business, the more traffic and potential sales you will get.
Now that you know what search engine optimization is and how important it is, you can start optimizing your website to get more traffic and sales. If all of this SEO talk sounds overwhelming, don’t worry! An experienced web design agency, such as Hedge Studio, can help you. When you hire us, you are partnering with a web design agency that can help get your business more traffic, using a great website. SEO will continue to be important into the foreseeable future, which means the sooner you start using it, the better for your business.