For most, if not all, businesses around the world, many of their audiences and customers are found online. The same can be said about the financial service sector, such as banks and other financial organizations. However, unlike some businesses, these companies must rely heavily on trust. After all, they’re handling their customer’s finances, and offering a cheap-looking website isn’t going to do anything towards that. A poorly designed website can essentially break any trust a customer might have had in the first place.
So, how does a financial organization create a quality website? In most cases, the best way to go about this is to work with a professional web design agency. Thanks to their expertise in many industries, helping those in the financial sector isn’t going to be too much of a challenge.
In this article, we will share with you four characteristics of a quality financial website:
1. Contact Details
All great websites will contain one thing: contact details. Contact information, such as an address, phone number, and the likes are all vital. Without such details, not only will it be harder for potential customers to find and contact you, but it will also be much harder for them to trust you. When you do provide your contact details, they must be given directly, as this builds your credibility as a business.
2. Team Spotlight
While many businesses offer clean designs and a page full of affiliated companies, the best one will realize that incorporating a personal element is also just as important. How do you do that? A simple way to go about this is to include a bio of your team.
Remember, there are many other financial services in your industry, each offering a similar service like yours. However, what makes you unique is the people working for you. When you give your team a spotlight, customers know that they’re working with other human beings, and not just another firm that utilizes technological advancements.
3. Simple Design
Websites that are clean and minimalistic tend to perform much better not only in attracting customers but delivering the right message. For example, offering a landing page that has a clear, concise message about your service paired with clean designs is going to deliver the message more effectively than written content on a page that is cluttered with different typefaces, colors, and designs.
In other words, simple designs go a long way in getting visitors to know who you are, what you do, and why they should trust you.
4. Affiliate Logos
An extremely effective way to boost a website’s trustworthiness is to include any logos that your company is working with. For example, other than your logo itself, include a logo of a larger body that you work for to boost the confidence of your users.
If potential customers see that other companies trust and work with you, or that you work with other businesses with excellent reputations, you are essentially building your reputation, giving customers a reason to trust you even more.
Whether you decide to work with a web design agency or take care of your web design by yourself, the four characteristics mentioned above should be incorporated into your website. By ensuring that all of these are implemented, you’ll be able to offer a site that not only helps build your reputation but also the confidence customers have in you. After all, as a financial service provider, trust is needed. Without it, customers won’t choose you to help fulfill their needs.
If you’re looking for an affordable web design agency to help with your web-design needs, get in touch with us today to see how we can help you!